CAMPAIGN STUDY 02

Éclat (Radiance) is a new perfumery brand aiming to position itself among artisanal collections by telling complex olfactory stories. Our challenge was to create packaging that was an exhibition piece in itself. The identity uses a classic, delicate serif typeface contrasted with simple geometric forms for the bottle. The outer packaging was designed using pressed cardboard with a linen texture and a gold foil stamp that barely reflects light.